McGrew: Anthemic

The Agency at the University of Kansas created a video to highlight Lawrence, Kansas, launching an emotional marketing campaign for McGrew Real Estate. 

We do homes. You do life. 

Lawrence is a quirky, midwestern mecca, and McGrew Real Estate champions its culture. The Agency created a video to highlight the town, launching an emotional marketing campaign. It was designed as a rallying cry and a unifying message for what McGrew is: the leader of real estate and everything Lawrence, Kansas.