PEOPLE'S BANK: BANKING TRAINING SERIES CAMPAIGN
People's Bank is "banking unusual" because they take customer service to a new level. People's Bank came to the Steam Whistle Creative team, the creative arm of The Agency, to create a short TV campaign promoting this unusually high level of customer service. We took inspiration from the guest experience and turned it into a faux banker training series to show the level of commitment this bank has for it's guests. This series will run on local tv stations in areas where branches of People's Bank are located.